Myth Meets Modern Hydration

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Wisewell isn’t your typical water filter brand, and their identity needed to reflect that. We helped craft a visual system rooted in storytelling, with a water nymph at its core. Her face, shaped like a single water droplet, became the brand’s primary icon: simple, elegant, and instantly recognizable. Her full illustrated form became a recurring character across the brand, from product graphics to educational infographics, bringing a sense of mythology, movement, and beauty to everyday hydration. The result is a system that feels both clean and enchanting, elevating Wisewell beyond functionality into something more poetic.
Ad Age