Spirits with a Sense of Wonder

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Formerly known as Mexicat, Viamundi came to us with a bold ask: create a brand world that felt immersive, magical, and unforgettable. Inspired by the founders’ love of magical realism, we leaned into the surreal, crafting a brand that blends the everyday with the extraordinary. We developed a dreamy, transportive identity using whimsical illustrations, photo collages, and a custom logo that feels like it belongs to another realm. The vibrant colors make the bottles pop on shelves, while the minimal compositions nod to the clean, transparent ingredients inside. The result is a brand that invites consumers not just to drink, but to enter a story.
The Dieline