Scalable Joy

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SKY Campus Happiness is a nonprofit that brings breathwork and meditation programs to college campuses across the country. When they approached me for a rebrand, the goal was to create a system that felt joyful, grounded, and easy to use, no matter who was implementing it. We developed a flexible identity built around playfulness and clarity. The design system uses only free fonts and accessible tools so volunteers across campuses can adapt it with ease. From typography to iconography to layout templates, every element was crafted to balance simplicity with a sense of warmth and wonder. The result is a brand that can scale across hundreds of chapters while still feeling personal and full of heart.