Think Pink, Drink Pink

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Calirosa is a tequila brand that blends Mexican craftsmanship with California cool. We were tasked with creating a product-forward print and video campaign that felt bold, refined, and unmistakably pink. Working closely with the Calirosa team, we developed a high-fashion visual language aimed at elevating the tequila bottle as a design object and anchoring the campaign in striking, editorial-style compositions.

The campaign launched across digital and OOH placements throughout New York City, turning heads with its simple but powerful visual language. Ad Age featured the campaign in their “Creativity” section, calling it a “refreshing, fashion-first take on tequila.”

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