Plant-Based with an Edge​

​

As an in-house designer at Daring, I helped evolve the brand’s bold, irreverent identity across every touchpoint. From reimagining the packaging to crafting the brand’s voice on social media, I designed newsletters, how-to guides, seeding kits, and even print ads for The New York Times. One of the most impactful moments was building the visual language for a campaign featuring Kourtney Kardashian and Travis Barker, bringing
high-profile visibility to the brand while staying true to Daring’s unapologetic tone. Every asset, from digital to print, reinforced the idea that plant-based can be anything but bland. The campaign made headlines in Adweek, Harper’s Bazaar, and PR Newswire for its playful, provocative tone.

Adweek
Harper’s Bazaar 
PR Newswire 

​