Branding a Flower from the Stars

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Astronova is a flower brand inspired by the vast beauty of the cosmos. Our challenge was to name, brand, and build a visual identity for a flower that felt both celestial and grounded in simplicity. We crafted the name “Astronova” to evoke a sense of wonder and renewal, then built a brand system using ethereal gradients, clean serif typography, and minimal iconography to create a bespoke brand system. Our hope was to use  planetary orbits, stardust, and moon phases to create a sense of movement and serenity.