Wisewell
©Kingsland
Lead Strategist : Douglas Brundage,
Creative Director: Romy Mesak
Designer: Divyakshi Kedia
Brand Identity
Product Storytellin
Rooted in mythology and modern hydration, we helped Wisewell turn a water filter into a cleaner, more imaginative brand world.
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Results
The identity gave Wisewell a more memorable position in a crowded wellness and home goods space, turning product education into something more visual and engaging. By pairing clean design with a distinct illustrated world, the brand could speak to both function and feeling. The work was also featured by Ad Age under “Dream Design, Delicious Water,” giving the launch added creative recognition beyond the product itself.
Approach
We built the identity around a water nymph, giving the brand a central character that brought mythology, movement, and beauty into the everyday act of drinking water. Her droplet-shaped face became the primary icon, while her full illustrated form extended across product graphics, infographics, and brand storytelling. The visual system stayed simple and elegant, but added a more poetic layer to the brand, helping Wisewell feel less like a utility and more like a designed experience.
Challenge
Wisewell had a functional product in a category often led by performance claims, technical language, and minimal design. The challenge was to build an identity that could still feel clean and credible, but with enough emotion and distinction to separate the brand from typical water filtration. The system needed to communicate purity and ease while giving the brand a more ownable story.