Enso
©StudioGen
Art Director: Divyakshi Kedia
Designer: Jeff Mills
Brand Identity,
Website Design,
Digital Marketing,
Influencer Marketing, Lifecycle Marketing
A refreshed brand and growth system for Enso Sauna Studio, helping an elevated wellness experience scale into a multi-location business.
Challenge
Enso had built a strong in-studio experience with a loyal community, but growth was still relying heavily on organic momentum. As the brand prepared to expand beyond its flagship location, it needed more than a polished identity. The challenge was to create the marketing infrastructure, digital presence, and retention systems that could support consistent acquisition, stronger visibility, and long-term growth.
Approach
We refreshed the brand identity and website to better reflect Enso’s premium recovery experience, then built a full-funnel marketing system around it. The work connected paid media, organic social, influencer marketing, email and SMS, PR, events, and partnerships into one clearer growth engine. Instead of treating the brand and marketing as separate efforts, we aligned the visual system, digital experience, and acquisition strategy so every touchpoint could support both day-to-day bookings and future location launches.
Results
The work helped turn Enso from a design-forward studio into a more scalable wellness brand. Within six months, the business saw 4x revenue growth, added more than 3,500 new followers in four months, and launched two new locations within twelve months. The broader marketing system also supported over 10 events in eight months, earned media across five publications, and generated 19.5K website visits in a 30-day analytics period.